独平码四中四|平码走势|

新媒体抖音运营实战

上海    2019年11月8日开课    费用:3800元/人
微信报名(18938639020)可获全国最低价!还送精美礼品!
课程介绍

·       概述/Overview

课程背景:

传统渠道的获取流量主要靠地段,地段解决的流?#35838;?#39064;,地段的流量和房租成本成正比,流量越大的地段房租越贵,每个房东心里都一本帐,如果房子租给你让你赚翻天,他一定想着法子自己来干。

电商平台的流量有“神之手”在精确的计算你的成交情况,你卖的越好我就给你更多的流量,反之你卖的?#35762;睿?#25105;越不给你流量,所以这两年杀入电商的创业者几乎全军覆没,因为电商的流量都被大品牌和高权重的商铺瓜分去了,如果你想要流量可以,站内?#23601;?#24341;流,购买流量的费用十之八九赚不回来。

企业获?#32479;?#26412;的多少直接决定了生意订单的大小,无论是地段引流、人员引流、广告引流——所有传统的引流方式都存在极不合理的“获?#32479;?#26412;”,而当下,各行各业的竞争加剧,更有品牌商、渠道商挟品牌和渠道优势抢占份额,?#34892;?#20225;业和创业者生存压力越来越大。

15分钟定律?#21069;?#36842;·沃霍尔做出的预言,这已经被验证成为了现实,“每个人都能成名十五分钟,每个人都能在十五分钟内出名。”在抖音用户日活用户超过2亿的今天,这句话的时间单位被改写成“15秒”。企业和商家该如何抓住流量红利?怎么样才能学会玩转新媒体“抖音”?2009年你错过了微博大 V 红利,2013年又错过了公众号,2018年的抖音红人,不能再错过!抖音可是话题不断,流?#35838;?#38480;放大。本期课程由大胡子老师带大家重新认识移动互联网短视频的魅力。

Course Background:

The traditional channel's access to flow mainly depends on the location. The location can solve the flow problem. The flow of a lot is proportional to the cost of rent. The more the flow is, the higher the rent is. Every landlord has a book in mind. If you can earn a lot after renting his house, he must think of the way to do it himself.

The flow of the e-commerce platform has the “Hand of God” to accurately calculate your transaction. The better you sell, the more flow you will gain. The worse you sell, the less flow you will gain. These two years the entrepreneurs who have entered the e-commerce are almost completely annihilated, because the flow of e-commerce has been divided by big brands and high-powered shops. If you want flow, guide the flow inside and outside the station, but the cost of purchasing traffic will not be returned.

The cost of customer acquisition directly determines the size of business orders. All the traditional methods of drainage have extremely unreasonable "cost of obtaining customers", whether it is the drainage of the lot, the drainage of people, the drainage of advertisements. At present, the competition in various industries has intensified, there are more brands and channels seize the share with their advantages. SMEs and entrepreneurs are living under increasing pressure.

The 15 minute rule is a prediction made by Andy Warhol, which has been proven to be true. "Everyone can be famous for fifteen minutes, and everyone can be famous in fifteen minutes." Nowadays, with over 200 million daily active users in "Tik Tok", the time unit of this sentence has been rewritten as "15 seconds". How can enterprise and business seize the bonus of the flow? How to learn to completely use the new media "Tik Tok"? In 2009, you missed bonus of certified Weibo users, who has many fans. In 2013, you missed the public platform again. In 2018, you can't miss it again! "Tik Tok" has constant topics, and the flow is infinitely magnified. This course is taught by Mr. Beard to re-recognize the charm of short videos on mobile internet.

 

·       活动纲要/Outline

第一:基础?#29616;?/span>

1.     重要通知:移动互联网进入短视频时代

2.     一分钱广告不打也能让商品畅销

3.     渠道不合适,就是浪费钱

4.     为什么是“抖音”?

5.     什么人能“玩转”抖音?

6.     为什?#21019;?#21476;拉K仅仅花了1个月就涨粉1000万,而你的抖音却只有区区几个人?

7.     如何为自己设定一个“必火”的人设?

8.     霸道总裁还是七舅脑爷?

9.     玩抖音必须关注的15个账号

First:   Basic Cognition

1.     Important   notice: Mobile internet enters the short video age

2. Make the   products sell well without advertisement.

3. The   channel is not suitable, the money is wasted.

4. Why is   "Tik Tok"?

5. Who can completely   use "Tik Tok"?

6. Why did an   online celebrity grow 10 million fans only in one month, and your account in "Tik   Tok" only has a few people?

7. How to   set up a popular character set for yourself?

8. Overbearing   president or an online celebrity?

9. 15   accounts that must be followed when using "Tik Tok".

 

第二:认?#25238;?#38899;

1.      抖音平台的特点

2.      抖音算法背后的逻辑

3.      千万不要在抖音上做的3件事

4.      怎样才能获得更多的推荐

5.      从青铜到王者,不同账号的权重

6.      你必须熟练掌握的抖音功能

7.      如何做用户增长?

8.      让人上瘾的4个特征

Second:   Know “Tik Tok”

1.     Characteristics   of the "Tik Tok" platform

2.     The   logic behind the "Tik Tok" algorithm

3.     Three   things must be avoided in "Tik Tok"

4.     How   to get more recommendations?

5.     From   green hand to master-hand, the power of different accounts

6.     The   functions of "Tik Tok" that you must master

7.     How   to grow users?

8.     Four   addictive features

 

第三:抖音内容运营全攻略

1.     到?#30528;?#28857;啥?如何选题

2.     企业抖音号的“风格四象限”

3.     做个有趣、有料的4有新人

4.     抖音运营5大创意法则

5.     调动用户情绪的6种文案类型

6.     ?#22235;?#20063;能玩的7个拍摄方法

7.     如何巧妙植入品牌形象

8.     你必须学会的拍摄技巧

9.     技术流:2天1刀流的拍摄方法

10.   让视频充满创造力的3种方法和5个工具

Third:   The strategy of "Tik Tok"   content operation

1.     What   should be filmed? How to choose a topic?

2.     The   "four-quadrant of style" of enterprise's "Tik   Tok" account

3.     Be   a fun, substantial novice with "4 have"

4.     Five   major creative rules for "Tik Tok" operation

5.     Six   types of copywriting that mobilize users' emotions

6.     Seven   shooting methods that rookie can play with

7.     How   to skillfully implant the brand image

8.     The   shooting skills that you must learn

9.     Shooting   technique: One-shot in two days

10.   Three   ways and five tools that make your video creative

 

第四:抖音涨粉的5大实战秘籍

1.      是谁在和你一起刷抖音?

2.      抖音里的“现实扭曲立场”

3.      爆款传播的底层逻辑

4.      如何引爆用户的燃点?

5.      企业抖音的快速涨粉公式

6.      让高潮前置,“心电图原理”

7.      火烧赤壁,只欠“东风”

8.      DOU+:官方认可的?#20843;?#37327;”工具

9.      藏在数据后面的抖音运营法则

Fourth:   Five major practical methods of growing fans in "Tik   Tok"

1.     Who   is using "Tik Tok" with you?

2.     “Treat-distorted position” in the "Tik Tok"

3.     The   underlying logic of the popular series' spread

4.     How   to ignite the user's enthusiasm?

5.     The   rapid fan-growth formula of enterprise' "Tik   Tok"

6.     Put   forward the climax, “Electrocardiogram Principle”

7.     Fire   in Chibi, only owe "the East Wind"

8.     Officially   recognized "Increasing Page Views" tool

9.     The   operating rules of "Tik Tok" behind the data

 

第五:抖音上的变现

1.      理解这个公式我整整用了20

2.      提升变现能力的几个关键指标

3.      抖音营销的玩法:“1个中心,5个读心术”

4.      案例“三认”原则

5.      广告创意的4种玩法

6.      打造你的专属印钞机

Fifth: The liquidate in "Tik   Tok"

1.       I have used 20 years to understand this   formula.

2.       Several key indicators to improve liquidity

3.       Instructions of "Tik   Tok" marketing: "One center, Five mind-reading"

4.       "Three recognitions" principle of   case

5.       Four ways to use advertising creativity

6.       Create your own printing machine

 

·       讲师介绍/Lecturer

姜老师

 

l   斜杠?#24515;輟?#19994;界人称『大胡子』。

l   18年软件职业生涯。

l   36Kr.Kr?#21344;?#31169;董会创业导师,『跨界疯人院』院长,『VTC』社群的联合创始人。

l   2000~2003年,先后为中科院计算所、IBM提供服务

l   2003年,第一次创业。为中石化、中石油提供软件开发服务。

l   2009年,第二次创业。专注互联网2C类产品。

l   2017年,转型投资人。

l   当年荣获36Kr.Kr?#21344;?#24180;?#28909;?#35465;导师。

l   自2011年,开始出席各类产品、开发者大会。

l   自2010年起以咨询顾问、企业教练及外聘讲师的身份与多家企业、公司交流学习,教学相长。

 

Teacher Jiang

l   Slash in middle age. They call him "the beard".

l   18 years career of software.

l   Entrepreneurship tutor of 36Kr. private advisory board. Dean of cross-border madhouse. Co-founder of "VTC".

l   From 2000 to 2003, he provided services to the Institute of Computing Technology of the Chinese Academy of Sciences and IBM.

l   In 2003, he started the first venture, provided software development services for Sinopec and PetroChina.

l   In 2009, he had the second venture, focused on Internet 2C products.

l   In 2017, he transformed to an investor

l   In the same year, he won the Annual Honorary Mentor of 36Kr.

l   Since 2011, he has been attending various product and developer conferences.

l   Since 2010, he has exchanged and studied with many companies as a consultant, corporate coach and external lecturer.

 

所授课程内容涉及以下五大类别(可按企业实?#24066;?#27714;定制):

l   互联网+产品思维

l   全?#36816;?#32500;下的用户体验

l   敏捷开发落地?#34892;?#20043;旅

l   产品『黑客』

l   新媒体运营?#20302;?#20840;攻略

The course content is related to the following five categories (can be customized according to the actual needs of the company):

l   Internet + product thinking

l   Users' experience under the

l   Agile develop ground training trip

l   Product "hacker"

l   The strategy of new media operation system

 

作为教练和讲师先后服务过:

l   互联网相关:阿里、百?#21462;?#32593;易、京东、唯品会、易车网、边锋、魅族、金山软件等;

l   国有央企:上海电信、招商银行、工商银行、招商证券、蓝汛控股(ChinaCache)等;

l   知名外企:Adobe中国、斯伦贝谢、思科、爱立信、花旗银行、玫琳凯中国等;

l   上市企业:万科、平安、顺丰、汤森路透、摩?#26032;?#25289;、东芝、奔驰?#21462;?/span>



培训对象?#23433;?#32771;条件
企业
开课信息
举办时间:2019年11月8日 培训费用:3800元/人 举办地点:上海 - 上海新世界丽笙大?#39057;?
报名咨询
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独平码四中四
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